Body Language: Reading Body Language

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Facilitator-led 1 Day Program (Classroom)

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Body language can make or break our efforts to establish long, trusting relationships. Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales and throughout our lives. What is your body language saying about you? Find out in this course!

What Will Participants Learn?

Apply your knowledge of body language to improve communication
Understand the impact of space in a conversation
Understand the nuances of body language from a range of areas including your face, hands, arms, legs, and posture
Use mirroring and matching techniques to build rapport
Shake hands with confidence
Dress for success

What Topics are Covered?

Body language
Give me some space!
What’s your face saying?
What’s your body saying?
Mirroring and leading
Monitoring your posture
Dressing up
Shaking hands
Role plays and interactive activities

What’s Included in Your Learning Style?

Self-paced eLearning OR
Interactive class environment – Facilitator-led
Specialized course materials and resources
Personalized certificate of completion

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Influence and Persuasion

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This course will help participants learn how to influence and persuade in a variety of areas.

What Will Participants Learn?

Make decisions about using persuasion versus manipulation
Apply the concepts of pushing and pulling when influencing others
Describe different techniques for getting persuasive conversations and presentations underway
Make a persuasive presentation by using the 5 S’s
Apply storytelling techniques to extend influence
Leverage concepts of neuro linguistic programming in everyday influence and persuasion

What Topics are Covered?

Understanding persuasion
Preparing to persuade
Getting off on the right foot
Presentation strategies
Using stories to persuade
Using neuro linguistic programming (NLP) techniques

What’s Included in Your Learning Style?

Self-paced eLearning OR
Interactive class environment – Facilitator-led
Specialized course materials and resources
Personalized certificate of completion

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Branding Training: Creating Your Brand

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Facilitator-led 2 Day Program (Classroom)

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.

What Will Participants Learn?

Define what a brand is and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, its features, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results

What Topics are Covered?

Defining branding
Creating a mission and vision
Positioning your brand and developing your style
Developing a brand name and slogan
Creating a visual identity
Living your brand and connecting with customers
Launching your brand
Taking your brand’s pulse
Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
Interpreting evaluation results

What’s Included in Your Learning Style?

Self-paced eLearning OR
Interactive class environment – Facilitator-led
Specialized course materials and resources
Personalized certificate of completion

Learn more about Branding Training in the pdf below.

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Business Etiquette Training

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

If you’ve ever had an awkward moment where:
• You aren’t sure which fork to use,
• You don’t know which side plate is yours,
• You’ve ever had to make small talk with a Very Important Person and been lost for words…
Then you know just how agonizing such moments can be. Even worse (and what can be even more damaging to your career) are the social gaffes you aren’t even aware you make. This course will help you handle most of those socially difficult moments.

What Will Participants Learn?

Effective networking, including making introductions, shaking hands, and using business cards appropriately
How to dress appropriately for every business occasion
How to feel comfortable when dining in business and formal situations
How to feel more confident of your business communication in every situation
That extra edge that establishes trust and credibility

What Topics are Covered?

Business etiquette basics
The handshake
Business card etiquette
The skill of making small talk
Do you remember names?
Making that great first impression
Dress for success
Business dining
E-mail and telephone etiquette