SALES & MARKETING

Writing Reports and Proposals

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

It is essential to understand how to write reports and proposals that get read. We write reports in a range of formats and a variety of purposes. Whether you need to report on a product analysis, inventory, feasibility studies, or something else, report writing is a skill you will use again and again. Having a method to prepare these documents will help you be as efficient as possible with the task. This course will build on a solid base of writing skills to present information in formal, informal, and proposal styles.

Participants should complete Business Writing That Works course before taking this workshop.

What Will Participants Learn?

  • Prepare reports and proposals that inform, persuade, and provide information.
  • Review your work so that it is clear, concise, complete, and correct.
  • Apply these skills in real work applications.

What Topics are Covered?

  • The stages of report writing (investigating, planning, writing, and revising)
  • Using headings, charts, and graphs
  • The parts of a proposal
  • Persuasion, designing a message, and tough questions
  • Giving credit

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Telemarketing: Using the Telephone as a Sales Tool

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.

What Will Participants Learn?

  • Build trust and respect with customers and colleagues.
  • Warm up your sales approach to improve success with cold calling.
  • Identify ways to make a positive impression.
  • Identify negotiation strategies that will make you a stronger seller.
  • Create a script to maximize your efficiency on the phone.
  • Learn what to say and what to ask to create interest, handle objections and close the sale.

What Topics are Covered?

  • Verbal communication
  • To serve and delight
  • Exceptional things about telephone sales
  • Building trust
  • Negotiation primer
  • Communication essentials
  • Developing your script
  • Pre-call planning
  • Phone tag and call backs
  • Following up and closing the sale

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Selling Smarter

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high pressure, joke-telling sales person has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence. This course will help you learn how to be one of those smart sales professionals!

What Will Participants Learn?

  • How to explain and apply concepts of customer focused selling
  • How to use goal-setting techniques as a way to focus on what they want to accomplish and develop strategies for getting there
  • How to apply success techniques to get the most out of work
  • Productivity techniques to maximize their use of time.
  • Ways to find new clients and network effectively

What Topics are Covered?

  • Selling skills
  • The sales cycle
  • Framing success
  • Setting goals with SPIRIT
  • The path to efficiency
  • Customer service
  • Selling more
  • Ten major mistakes
  • Finding new clients
  • Selling price

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Public Relations Boot Camp

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

What Will Participants Learn?

  • Apply the different purposes to strategic vs. tactical PR
  • Design a PR strategy
  • Develop strong relationships with reporters and journalists
  • Take their communication skills to a higher level

What Topics are Covered?

  • Public relations
  • Building your PR plan
  • Structuring messages
  • Establishing media guidelines
  • Managing the media
  • The press release
  • PR and the crisis
  • Social media and public relations

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Overcoming Objections to Nail the Sale

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

If you are like most sales professionals, you are always looking for ways to overcome customer objections and close the sale. This course will help you to work through objectives effectively. We will help you plan and prepare for objections so that you can address customer concerns, reduce the number of objections you encounter, and improve your averages at closing sales.

What Will Participants Learn?

  • Steps that they can take to build credibility.
  • How to identify the objections that they encounter most frequently.
  • How to develop appropriate responses when prospective buyers throw a curveball.
  • Ways to disarm objections with proven rebuttals that get the sale back on track.
  • How to recognize when a prospect is ready to buy.
  • How working with their sales team can help them succeed

What Topics are Covered?

  • Building credibility
  • Your competition
  • Critical communication and observation skills
  • Handling customer complaints
  • Overcoming and handling objections
  • Pricing issues
  • How can teamwork help me?
  • Buying signals
  • Closing the sale

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Dynamite Sales Presentations

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

A great sales presentation does not demand that you have all the bells and whistles to impress the client with your technical skills. Rather, try impressing your clients with your knowledge of the products and services you sell and your understanding of their problems and the solutions they need. This course will show you how to create a winning proposal and how to turn it into a dynamite sales presentation.

What Will Participants Learn?

  • Identify the key elements of a quality proposal
  • Perfect your first impression, including your dress and your handshake
  • Feel more comfortable and professional in face-to-face presentations
  • Write a winning proposal
  • Feel more comfortable and professional in face-to-face presentations

What Topics are Covered?

  • Getting down to business
  • Writing your proposal
  • Getting thoughts on paper
  • Proposal formats
  • Expert editing tips
  • The handshake
  • Getting ready for your presentation
  • Elements of a successful presentation
  • Dressing appropriately
  • Presentations

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Essentials for Customer Service Excellence

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

The need to lead, model, and promote the organizational values within a customer service environment is essential for business success. This course will provide you with opportunities to explore your responsibilities within your role as a leader (supervisor or manager) in a customer service environment.

What Will Participants Learn?

  • Identify ways to establish links between excellence in customer service and your business practices and policies.
  • Develop the skills and practices that are essential elements of a customer service-focused manager.
  • Recognize what employees are looking for to be truly engaged.
  • Recognize who the customers are and what they are looking for.
  • Develop strategies for creating engaged employees and satisfied customers in whatever business units you manage.

What Topics are Covered?

  • The six critical elements of customer service
  • Understanding leadership
  • Managing performance
  • On-boarding and orientation
  • Five practices of leadership

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Call Centre Training: Sales and Customer Service Training for Call Centre Agents

Select Your Learning Style

Facilitator-led 3 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Whether we choose to embrace them or cannot stand being interrupted by their calls, call centres are a business element that is here to stay. This course will help call center agents learn to make the most of their telephone-based work, including understanding the best ways to listen and be heard. Each phone interaction has elements of sales and customer service skills, which we will explore in detail throughout this energizing and practical program.

What Will Participants Learn?

  • The nuances of body language and verbal skills.
  • Aspects of verbal communication such as tone, cadence, and pitch.
  • Questioning and listening skills.
  • Ways of delivering bad news and saying no.
  • Effective ways to negotiate.
  • The importance of creating and delivering meaningful messages.
  • Tools to facilitate communication.
  • The value of personalizing interactions and developing relationships.
  • Vocal techniques that enhance speech and communication ability.
  • Techniques for managing stress.

What Topics are Covered?

  • Verbal communication techniques
  • Who are your customers?
  • Listening skills
  • Asking the right questions and saying no
  • Taking messages and using voice mail effectively
  • Vocal exercises
  • Cold and warm calls, including developing a script
  • Going above and beyond and high impact moments
  • Handling objections and closing the sale
  • Negotiation techniques
  • Tips for challenging callers
  • Phone tag and getting the call back
  • Stress busting
  • Call center trends

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

 

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Introduction to Customer Relationship Management

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

What Will Participants Learn?

  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

What Topics are Covered?

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. application service provider
  • The development team
  • Evaluating and reviewing your program

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Building Relationships for Success in Sales

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

No one questions that making friends is a good thing. In this course, you are going to discover that the business of business is making friends, and the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.

What Will Participants Learn?

  • Discover the benefits of developing a support network of connections.
  • Understand how building relationships can help you develop your business base.
  • Learn how to apply communication techniques to build your network.
  • The key elements in strong working relationships, and how to put more of these elements in working relationships.
  • Recognize key interpersonal skills and practice using them.

What Topics are Covered?

  • Focusing on your customer
  • What influences people in forming relationships?
  • Disclosure
  • How to win friends and influence people
  • Communication skills for relationship selling
  • Non-verbal messages
  • Managing the mingling
  • The handshake
  • Small talk and networking

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

 

DOWNLOAD PDF

 

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