SALES & MARKETING

Creating Winning Proposals

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Proposals are persuasive documents that are fundamental tools in organizational funding and output. This two-day course will look at sources of funding, types of proposals and how to write proposals that will meet funding agencies requirements. This will include a number of tips and techniques to increase the potential success of your proposals. An important but often overlooked aspect of proposal writing will also be covered- Building and Maintaining Relationships. Relationships are built on honesty. Potential projects must be a good fit for your organization and your organization must be ready to do the work contained in the proposal. The most successful proposals are going to be those that fulfill the mission and values of your organization and that of the funding agencies as well!

What Will Participants Learn?

  • Locate potential funders for your organizations on the Internet and use evaluative skills to identify the appropriateness of funding related to their own organization
  • Explain the necessity of matching funders interests with organizational needs and use this knowledge in decisions about the validity of submitting a funding proposal
  • Describe and understand the basic elements of proposal writing for not-for-profit organizations
  • Describe and understand the basic process for successful proposal writing
  • Analyze effective relationship-building strategies to engage with funders and use this knowledge in writing a funding proposal
  • Describe at least five reasons why funding proposals can be rejected
  • Plan, write and submit a proposal in response to funders guidelines

What Topics are Covered?

  • Sources of Funding
  • Funder Selection
  • Top Ten Challenges
  • Types of Proposals
  • Proposals as a Relationship Builder
  • RFPs/RFQs
  • The Ten Steps of Proposal Writing
  • Defining Your Proposal
  • Key Elements of a Proposal
  • Defining the Needs and Desired Results
  • Resources and Activities and Evaluation
  • Conclusion, Introduction, and Executive Summary

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Social Selling for Small Businesses

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.

In this one-day course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

What Will Participants Learn?

  • Describe the attributes of social selling
  • Explore how social selling can generate results for your small business
  • Apply social selling strategies to create relevance in social media
  • Understand the power of leveraging different social media platforms in social selling
  • Measure your social selling results

What Topics are Covered?

  • Defining Social Selling
  • Doing Your Research
  • Building Relationships
  • Sharing Content
  • Leveraging Technology
  • Measuring the Results
  • Keep Going Forward

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Conference and Event Management

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

What Will Participants Learn?

  • Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
  • Keep your event on budget
  • Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
  • Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
  • Create an atmosphere of service that delegates will remember
  • Select speakers and a master of ceremonies to add impact to your event
  • Create a diversity plan
  • Evaluate the process once it’s all wrapped up

What Topics are Covered?

  • Event planning essentials
  • Budgeting basics and managing contracts
  • Using the committee approach
  • Connecting with partners and sponsors
  • Advertising and marketing
  • Selecting the venue
  • Feeding the masses and business etiquette
  • Celebrating diversity
  • Selecting speakers and a master of ceremonies
  • Adding the finishing touches
  • Event day roles
  • Closing the event and gathering feedback

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Negotiating for Results

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Negotiating is about resolving differences. People who can master the process of negotiation find they can save time and money, develop a higher degree of satisfaction with outcomes at home and at work, and earn greater respect in their communities when they understand how to negotiate well.

Negotiating is a fundamental fact of life. Whether you are working on a project or fulfilling support duties, this course will provide you with a basic comfort level to negotiate in any situation. This course includes techniques to promote effective communication and gives you techniques for turning face-to-face confrontation into side-by-side problem solving.

What Will Participants Learn?

  • Understand how often we all negotiate and the benefits of good negotiation skills.
  • Recognize the importance of preparing for the negotiation process, regardless of the circumstances.
  • Identify the various negotiation styles and their advantages and disadvantages.
  • Develop strategies for dealing with tough or unfair tactics.
  • Gain skill in developing alternatives and recognizing options.
  • Understand basic negotiation principles, including BATNA, WATNA, WAP, and the ZOPA.

What Topics are Covered?

  • What is negotiation?
  • The successful negotiator
  • Preparing for negotiation
  • Making the right impression
  • Getting off to a good start
  • Exchanging information
  • The bargaining stage
  • Reaching mutual gain and moving beyond “no”
  • Dealing with negative emotions
  • Moving from bargaining to closing
  • Solution types

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Marketing and Sales

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

What Will Participants Learn?

  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get their name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use their time rather than their money to market their company effectively.
  • Understand how to perform a SWOT analysis.

What Topics are Covered?

  • Defining marketing
  • Recognizing trends
  • Doing market research
  • Strategies for success
  • Mission statements
  • Brochures
  • Trade shows
  • Developing a marketing plan
  • Increasing business
  • Saying no to new business
  • Advertising myths
  • Networking tips

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Prospecting for Leads Like a Pro

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Prospecting is one of the keys to your sales success. Keeping your pipeline full ensures that you will continue to attract new business, and so your success today is a result of the prospecting you did six months ago. In this course, you will become skilled at prospecting and learn the 80/20 rule. After this course, you will know who to target and how to target them, and commit to do some prospecting every day through warming up cold calls, following up on leads, or networking. You will also build your personal prospecting plan and learn how to ensure your future by planting seeds daily.

What Will Participants Learn?

  • The importance of expanding your client base through effective prospecting.
  • How to use a prospecting system to make you more successful.
  • How to identify target markets and target companies with the 80/20 rule in mind.
  • How to develop and practice networking skills at every opportunity.
  • How to develop, refine, and execute the art of cold calling.

What Topics are Covered?

  • Targeting your market
  • The prospect dashboard
  • Setting goals
  • Why is prospecting important?
  • Networking
  • Public speaking
  • Trade shows
  • Regaining lost accounts
  • Warming up cold calls
  • The 80/20 rule

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Writing Reports and Proposals

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

It is essential to understand how to write reports and proposals that get read. We write reports in a range of formats and a variety of purposes. Whether you need to report on a product analysis, inventory, feasibility studies, or something else, report writing is a skill you will use again and again. Having a method to prepare these documents will help you be as efficient as possible with the task. This course will build on a solid base of writing skills to present information in formal, informal, and proposal styles.

Participants should complete Business Writing That Works course before taking this workshop.

What Will Participants Learn?

  • Prepare reports and proposals that inform, persuade, and provide information.
  • Review your work so that it is clear, concise, complete, and correct.
  • Apply these skills in real work applications.

What Topics are Covered?

  • The stages of report writing (investigating, planning, writing, and revising)
  • Using headings, charts, and graphs
  • The parts of a proposal
  • Persuasion, designing a message, and tough questions
  • Giving credit

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Telemarketing: Using the Telephone as a Sales Tool

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.

What Will Participants Learn?

  • Build trust and respect with customers and colleagues.
  • Warm up your sales approach to improve success with cold calling.
  • Identify ways to make a positive impression.
  • Identify negotiation strategies that will make you a stronger seller.
  • Create a script to maximize your efficiency on the phone.
  • Learn what to say and what to ask to create interest, handle objections and close the sale.

What Topics are Covered?

  • Verbal communication
  • To serve and delight
  • Exceptional things about telephone sales
  • Building trust
  • Negotiation primer
  • Communication essentials
  • Developing your script
  • Pre-call planning
  • Phone tag and call backs
  • Following up and closing the sale

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Selling Smarter

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high pressure, joke-telling sales person has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence. This course will help you learn how to be one of those smart sales professionals!

What Will Participants Learn?

  • How to explain and apply concepts of customer focused selling
  • How to use goal-setting techniques as a way to focus on what they want to accomplish and develop strategies for getting there
  • How to apply success techniques to get the most out of work
  • Productivity techniques to maximize their use of time.
  • Ways to find new clients and network effectively

What Topics are Covered?

  • Selling skills
  • The sales cycle
  • Framing success
  • Setting goals with SPIRIT
  • The path to efficiency
  • Customer service
  • Selling more
  • Ten major mistakes
  • Finding new clients
  • Selling price

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Public Relations Boot Camp

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

What Will Participants Learn?

  • Apply the different purposes to strategic vs. tactical PR
  • Design a PR strategy
  • Develop strong relationships with reporters and journalists
  • Take their communication skills to a higher level

What Topics are Covered?

  • Public relations
  • Building your PR plan
  • Structuring messages
  • Establishing media guidelines
  • Managing the media
  • The press release
  • PR and the crisis
  • Social media and public relations

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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