INTERNET MARKETING

Introduction to E-Mail Marketing

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

  eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day course you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this course, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

What Will Participants Learn?

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business
  • Analyze the different applications of e-mail marketing
  • Select a campaign strategy that will help you increase your reach
  • Apply a defined strategy to get the best out of every e-mail campaign
  • Track and analyze the results of an e-mail campaign

What Topics are Covered?

  • Getting to Know E-Mail Marketing
  • Setting Up Your Audience
  • The Tools
  • Designing Your Campaign Strategy
  • Crafting Messages for Each Campaign
  • Good Habits Get Optimal Results
  • What to Write
  • Subject Lines and Action Calls
  • If It Doesn’t Get Measured, It Can’t Be Counted
  • Test Driving

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator -Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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E-Commerce Management

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Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce. This program will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

What Will Participants Learn?

  • Describe what the terms e-commerce and m-commerce mean
  • Develop an e-commerce business plan
  • Evaluate e-commerce software options
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
  • Test, launch, and update your e-commerce site
  • Design engaging, responsive web content
  • Understand e-commerce payment options and choose appropriate options for your site
  • Use appropriate tools to track key e-commerce metrics
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
  • Create a marketing plan with all the essential elements
  • Market your online store using social media and other appropriate channels
  • Use discounts and promotions to market your e-commerce business
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
  • Protect your intellectual property
  • Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?

  • Getting to Know E-Commerce
  • E-Commerce Building Blocks
  • Software Options and Solutions
  • Building Your Online Store
  • The Finishing Touches
  • Creating an Engaging User Experience
  • Transaction Management
  • M-Commerce
  • E-Commerce Analytics
  • Supporting Your E-Commerce Business
  • Security and Fraud Awareness
  • Rules and Regulations

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Conducting Accurate Internet Research

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Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

As the Internet grows, it becomes more challenging to find the correct information from a reliable source in a timely manner. As research expert Gary Price puts it, “The haystack is growing and finding the needles takes more time and requires greater skill.”

This course will teach students how to conduct accurate Internet research by creating a search plan, searching both the surface web and the deep web, and staying organized. Students will also learn how to think critically and find the best sources for their Internet search.

What Will Participants  Learn?

  • Describe why Internet research skills are important
  • Create a search plan
  • Identify what resources are the most appropriate for your search
  • Search the surface web and the deep web using a variety of tools
  • Assess the credibility and validity of a website
  • Organize research notes
  • Cite sources and avoid plagiarism

What Topics are Covered?

  • Creating a Search Plan
  • Searching the Surface Web
  • Diving Into the Deep Web
  • Searching for Multimedia
  • Assessing Research Sites
  • Staying Organized with Research Tools
  • Citing Sources

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Building an Online Business

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Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

The Internet has changed the way that we work, live, shop, and play. You can take advantage of this new way of doing business whether you want to set up a part-time venture or create the next million-dollar enterprise. This course will give you everything that you need to build a successful online business.

What Will Participants Learn?

  • Define what an online business is
  • Identify opportunities for an online business
  • Find resources to support your business
  • Create a business strategy that includes a business plan, budget, and marketing plan
  • Begin setting up a website, mobile presence, and storefront with e-commerce support
  • Decide whether or not your online business can benefit from joining an online marketplace
  • Market your online business using social media and the Internet

What Topics are Covered?

  • How Online Businesses Can Benefit You
  • Laying the Groundwork
  • Creating a Business Plan
  • Breaking Down the Plan
  • Building Your Online Business
  • Internet Marketing Basics

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Writing for the Web

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.

What Will Participants Learn?

  • Apply engaging techniques that draw readers to web pages
  • Plan what to write to reflect their web hierarchy
  • Create engaging content, including catchy headlines
  • Enhance their writing with other forms of media
  • Make their writing accessible to a variety of readers

What Topics are Covered?

  • Getting to know the web
  • Tips on creating a site hierarchy
  • Creating your content
  • Deciding what’s fit to print
  • Adding audio and video to your content
  • Getting your content noticed

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Marketing with Social Media

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

What Will Participants Learn?

  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves

What Topics are Covered?

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analyzing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn, and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your plan

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Creating a Google AdWords Campaign

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

What Will Participants Learn?

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from click-throughs
  • Decide whether they will write your own ads or enlist help

What Topics are Covered?

  • Understanding AdWords lingo
  • Creating an AdWords strategy
  • Creating a PPC campaign
  • Creating groups
  • Designing your ads
  • Looking at success

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Building a Brand on Social Media

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

What Will Participants Learn?

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy

What Topics are Covered?

  • Defining the Terms
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Building Customer Trust
  • Developing a Communication Strategy
  • Reviewing and Revising

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

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Basic Internet Marketing

Select Your Learning Style

Facilitator-led 1 Day Program (Classroom)

OR

eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

This training is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

What Will Participants Learn?

  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  • Weigh the value of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization
  • Use online advertising to boost your marketing results
  • Adjust your Internet marketing plan based on metrics and reporting

What Topics are Covered?

  • Defining Internet marketing
  • Creating an Internet marketing plan
  • Extending your influence
  • E-mail marketing
  • Search engine optimization (SEO)
  • Advertising online

What’s Included in Your Learning Style?

  • Self-paced eLearning  OR
  • Interactive class environment – Facilitator-led
  • Specialized course materials and resources
  • Personalized certificate of completion

DOWNLOAD PDF

 

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