Business Plan Basics

Select Your Learning Style

Facilitator-led 2 Day Program (Classroom)


eLearning format (Self-paced)

Please refer to Pricing Page for cost per participant

This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.  Participants will come away from the course energized and prepared to write their business plan.

What Will Participants Learn?

  • Research and analyze the individual components needed for a business plan
  • Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
  • Explain the purpose and future of your business in easy to understand terms
  • Use accounting terms to describe the future for their business
  • Describe their marketing, sales, and planning strategies

What Topics are Covered?

  • What is a business plan for?
  • A general business plan framework
  • Identifying your audience
  • Gathering and analyzing information
  • Defining your company
  • Getting to work
  • Creating a marketing strategy
  • Creating the sales plan
  • Developing financial projections
  • Putting it all together

What’s Included in Your Learning Style?

  • Self-paced eLearning OR
  • Interactive class environment – Facilitator-Led
  • Specialized course materials and resources
  • Personalized certificate of completion


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